When you think of creating your brand, the first thing which comes to your mind is the Brand Logo. But why it is so that all one could think of a brand design at the start is a logo.

Logo is just like the icing on the cake. A brand is like the entire cake. You cannot just top it up with a cherry and claim applause for the entire cake, the taste, the aroma, the nutrition, the cream and the icing everything counts. So why cling just to the logo?

Here are some quick tips for your brand design.

Know your Brand

First & foremost, you need to know your brand, its offering, its perception and how you plan to position it in the minds of the consumer. At 30TH FEB, we suggest starting with a BIP (Brand Identity Prism), to have a deeper and in depth understanding of the brand.

Many a times, people come with an idea, give it a name and assume it as a brand. That is a mistake, one must have the Brand understood in detail before venturing into Brand Identity.

We help you know better your idea, by making it more beneficial for the target segment. By making the idea value oriented.

Know your Customer

Before you start working on the design, you must do the ground work. You need to know who are going to be your consumer, who shall get the brand message right & straight. What you need to show in the design and who you want to attract with the same.

I could think of Kinder Joy as one that brand which reaches its customers and sets the positioning upright to the decision makers – i.e., the mothers. Same goes with the brand, Bournvita L’ll champs. They have worked on the brand colors, the aesthetics and even the fonts are attractive for its target segment.

You need to know your customer as it would help you decide the colors and fonts for your design. It will add up more relevance to the brand for the customers and eventually you would not need to chase them – they will come to you.

Flexibility and Futuristic

One needs to keep a flexible approach for designs. You can’t be too rigid with what you feel is right for the brand but you need to see what works right for the brand. Could you recall a logo which has shown lot to variety in the logo and still remembered best?  Absolut Vodka and Google.

Also, flexibility to your logo leaves you with many options to play around with in the future. Be it categorization, diversification, a flexible design helps you with easier communication and saves money too.

You can add flexibility by not limiting the brand through a closed communication, a closed offering and even a closed logo. Sometimes, we get stuck to one idea and we try to oversell it, in branding that should be avoided. We recommend a flexible brand as that keeps your options open and also saves you the cost of redesigns on rejuvenation.

Create a Design Story

Whatever you do with you brand, make sure there is a story behind it. For example, when we thought of a name for our venture, we wanted to keep a name which shouts, out of the box, something as fresh as dew, we just came it with newest ideas kind of image and that is why we closed on 30TH FEB.  And yes, we have a quite recall because of the name and more importantly because of the story. As during the teaser, most of my friends ended up guessing it as an anniversary date, b’day etc and then they burst into laughter thinking how weird they could think. Well, if you are still thinking, why weird, we are called 30TH FEB!!

Same goes with the popular brands like, Quikr, Red Hat and even Apple. You wonder why this name and then you explore. Also, the designs of such story-driven brand names keep in mind that it is the name which shall reflect instantly in the design.

A story is best understood and remembered, if your brand has a story which defines the personality of your brand, leaves a mark on how keen and passionate about your story – half the job is done. Now all you have to do is to talk the benefits of your brand and how you can add value to it.

Humor

A good sense of humor is often noticed and remembered. If you incorporate humor in your brand design, it is no mistake. It might make more sense to your brand.

Remember, the apple logo would not have become so popular if would have been without a bite in apple. That certainly makes the design intriguing and results in better recall. Twitter too was taken as a different name and the logo design made it all the more humorous.

Remember, Humor in your design in also good for the new media, if you are using humor in your strategy you are bound to create your own space in the social media sites. Be it twitter, facebook page – the best of the brands are those which tickle the funny bone with their designs. They make the space more ‘follow-able.’

Happy Designing good brands. For more customized tips Contact us.