In an era where consumers are bombarded with messages at every turn, standing out isn’t enough—your brand needs to create a lasting impact. At 30TH...
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In the ever-evolving world of business, brands face unique challenges that demand innovative solutions. Whether it’s finding a voice in a crowded marketplace, connecting with...
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Spirit Bohemian’s journey is a testament to the power of thoughtful branding and digital innovation. This unique online platform, dedicated to curating immersive travel stories,...
Read MoreThe Book That Makes Branding Easy
- Learn to build a new brand or reboot an existing brand!
- Do it easily with step by step guidance and workflows!
- Get customers to love your brand!
Does your brand struggle to capture attention in a sea of competitors? In an era where consumer choices are vast and attention spans are short,...
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In a bustling marketplace where every storefront vies for attention, creating a brand that stands out is more critical than ever. Amid the clamour of...
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Ever wonder why the little Amul girl in her polka-dotted frock and playful wink lingers in your memory? Or why hearing “Fevicol” instantly evokes thoughts...
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Imagine you’re training for a marathon. You’ve been running regularly, logging miles, and trying your best to stay on track. You’ve read a few articles...
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Imagine you’re the founder of a thriving business. Your product or service is stellar, your team is dedicated, and you’re seeing steady growth. But something’s...
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The business landscape is fiercely competitive, standing out isn’t just important—it’s imperative. Whether you’re a startup, eager to disrupt the market, a small business striving...
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Branding is neither your logo. Nor is it a catchy slogan or jingle. Branding is the phenomenon you use to define your purpose, intent, the...
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When technology collaborates with human ingenuity, we gain the vision to explore new horizons and create enduring changes that shape our future. In the realm...
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Think back to the early 2000s when the Vodafone pug became a household icon in India, symbolizing reliability and companionship with the memorable tagline, “Wherever...
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“In the age of infinite choice, people want to do business with brands they feel an emotional connection to.” – Bryan Kramer Marketers are chasing...
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As a business owner, you’ve dedicated yourself to crafting a brand that reflects your vision and values. You’ve meticulously picked an idea and carved it...
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Imagine this: You’re at a bustling trade show, a sea of booths vying for attention. Each has a logo, and some have flashy displays, but...
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We live in a world absorbed with consumerism. Consumers are bombarded with choices, forcing businesses to face the constant challenge of standing out and securing...
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Last week the CEO of one of the leading financial service companies complained about stagnation. When I enquired how he said that there is no...
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Brand Consultants and marketers who steer the brand marketing campaigns believe the gears of consumerism, community, and commerce are constantly shifting. The traditional business model...
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As we enter 2024, the brand marketing industry is poised for transformative changes. From integrating cutting-edge technologies to the ever-growing emphasis on personalization, the brands...
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In the marketing realm, where capturing the target audience’s attention is a constant challenge, leveraging psychological triggers has become a cornerstone for success. One potent...
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